Mike Nicholson

Strategy Lead

Mike brings a wealth of knowledge and experience to his role overseeing the Boldspace strategy team. He previously led strategy and planning at various titans of marketing and advertising including MullenLowe, VCCP, Ogilvy Action and Diageo.

Having begun his career as a qualitative research and brand strategy expert, running research departments at the likes of Strategic Research Group and Neilsen, Mike’s knowledge and expertise is hugely extensive.

Mike combines a wealth of customer-centric thinking, brave creative output and inventive planning that drives the strategic approach of Boldspace. He is able to understand effectiveness insights that have gone before us and supercharge our thinking within a our methodology for the new world.