Maddie Parsons

Digital Consultant

Maddie is a digital consultant with experience designing and managing data-driven marketing campaigns for a number of the UK’s most exciting businesses.

After graduating from Durham where she studied Economics with Management, Maddie worked at ecommerce start-up Trouva, before moving to Planning-inc. Here, she worked as a digitally-focused marketing account manager, working with data to enhance experience for household name brands Argos, Habitat and Sainsbury’s.

Passionate about interpreting data to creatively reach business objectives, Maddie is excited about using cutting edge technology to inform strategy and making campaigns increasingly more targeted and dynamic.