Alex Heighes

Commercial Director

Managing relationships between brands and their media and technology providers, Alex interprets brands’ content needs to deliver tools that improve production, control and visibility of a brand’s marcoms content.

Originally working with Hewlett-Packard’s Partner and Agency rostas, Alex delivered EMEA B-2-B campaigns to targeted verticals before moving to the Publicis agency to manage their HP account.

Alex promoted early adoption of digital medias by brands, understanding the, often untapped, reach and insights social media platforms were beginning to offer, and the targeting benefits afforded to brands.

In the financial downturn, Alex managed efficiency / workflow improvements across clients’ media eco-systems to deliver cost savings to unaltered deliverable volumes.

Recently focussed on Ad-Tech, Alex has worked with leading broadcasters and media owners to develop tools, enabling content to be more effective, more controllable, and more cost effective.