Aivory Gaw

Chief Brand Officer

After being client-side at L’Oreal creating digital, e-commerce and social media strategies for Lancôme, Aivory has led creative brand strategies and teams with innovation and digital at the core. Her experience covers brand experience, integrated creative campaigns, product and service design, innovation sprints, and social media for global clients including Nike, Danone, Bacardi, Volvo, Kimberly Clark, GSK, and LVMH Group.

Her roles span across creative strategy, client services, and business development – with her last role leading WPP’s global business development for GSK. She was also Executive Director of Growth for AKQA London. She has led D&I committees for AKQA and has sat on the WPP UK Innovation Committee. She has also spoken at several events include D&AD, IAB, and Brand Festival.

“To create a modern brand requires a much deeper and holistic understanding of consumer behaviour – and at the core of this lies an appreciation for how data can unlock better creative strategies. Today client’s are looking for partners who are able to transparently communicate the challenges brands face, and to bring effective creative solutions to consumers that can show an immediate impact.”