XALA
THE OPPORTUNITY
As a new destination built from the ground up as a sustainable community in Mexico, Xala tasked Boldspace with launching their brand to the media and generating ongoing press coverage ahead of the development’s official opening in 2024.
To do this, we decided to split the different elements of the development into eight key pillars which encapsulate everything Xala stands for – regeneration, culture, bio-diversity, food, education & empowerment, hospitality, art & design, and lifestyle – ultimately differentiating them from any other destination.
XALA’S BOLDSPACE
An integral part of our strategy has been positioning Xala as a ‘blueprint for the future’, with the partners acting as thought leaders in regenerative tourism. Given the early stage of the development, our focus is to use project milestones to engage the media, raise awareness of the development, highlight progress with the build and generate media coverage. We have also profiled the partners behind Xala, using their thought leadership in the industry to engage the media and providing an opportunity to discuss the wider ethos of Xala.
RESULTS
82
Pieces of launch coverage
9
Pieces of targeted coverage for the opening of the development's skate park
1
Named by Forbes, Travel Weekly and Country Town House as one-to-watch
Client
testimonial
"The Boldspace team understands the Xala brand to its core and our mission to do something truly unique and special."
Ricardo Santa Cruz, Founding Partner of Xala
