• Data Analysis
  • Data Consolidation
  • Data Framework
  • Integration into BoldLensTM
  • Competitor Benchmarking
  • Measurement and Reporting

Silverstone, the home of British Motorsport, had a complex set of products and data that was managed by a variety of separate teams – often resulting in inconsistent tracking. As a global brand with reach into every market and million of motorsport fans around the world, they needed a platform that provided a single source of marketing information and insight.


Silverstone needed an external, objective perspective and the most up-to-date analytics practices to streamline and simplify their data processes. By interviewing the team, conducting full analysis of data across properties and product lines, and creating a new standardised framework, we were able to rebuild tracking and tagging so that all relevant data sources were integrated into one consolidated platform: BoldLens TM. Through this, the Silverstone team was able to see all overlaid commercial performance indicators for communications and marketing data, allowing them to streamline their oversight via a singular lens.