WHAT WE DID
- Brand Positioning
- Brand Narrative and Statements
- Website Copy
- PR Strategy and Story Creation
- Press Office
- Creative Campaigns and Execution
SenseOn is a challenger in the cybersecurity space, offering a proprietary, self-driving cyber defence platform. SenseOn had recently repositioned the brand, and after being recognised as a Technology Pioneer by the World Economic Forum, wanted to relaunch the brand with a campaign that stood out in a crowded and complicated marketplace.
Within large corporations, security analysts and cyber-defence professionals who benefit most from the usability of cybersecurity software have a complicated, front-line role to play, which is often overlooked. SenseOn’s bold space honed in on understanding and championing this audience. Across a press campaign that heralded the Technology Pioneer announcement and a hyper-targeted LinkedIn campaign we spoke directly to individual job titles. We expressed SenseOn’s mission to elevate these roles and remove their day-to-day pain points. By directing those reached across PR and LinkedIn to catered landing pages, we drove awareness, interest and leads for conversion.
Pieces of coverage landed including in Yahoo Finance and the Associated Press
Total reach across 3 days, driven by PR and advertising
Impressions through a targeted LinkedIn campaign