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SALTUS | Boldspace

SALTUS

WHAT WE DID
  • Market Research and Analysis
  • Report Copy & Design
  • PR Story Creation & Press Office
  • Campaign Tracking & Analytics
www.saltus.co.uk/wealth-index
THE PROBLEM

Within wealth management and financial services, many traditional companies continue to create the same market notes they have always done, with few firms offering unique commentary. This makes it difficult to break through the noise and gain a greater share of voice within the market.

Saltus is a forward-thinking wealth management and financial advisory business that came to Boldspace looking for a way to make a mark in a saturated market and raise brand awareness amongst their target client base through PR.

SALTUS’S BOLDSPACE

Boldspace developed a thought leadership piece that spoke to the hopes, needs and fears of High Net Worth Individuals, asking them about their views on the economy, society, culture, lifestyle, and more. By analysing their responses, a series of unique insights were identified that formed the foundation of the Saltus Wealth Index. Boldspace then wrote and designed the Index, including editorial, layout and content creation.

The survey results were also used to develop a series of content activations based on financial anxiety, underestimation of the size of the pension pot needed for retirement, and opinions on ESG. Over 100 articles were published on the findings, including in nationals such as The Times, Financial Times, Associated Press and Evening Standard.


RESULTS

123

Pieces of media coverage

58%

Increase in web sessions

2.5bn

Media reach