WHAT WE DID
- Audience, Market and Product Review
- Brand Positioning, Narrative and Statements
- Visual Identity
- Website Copy, Design and Build
- Press Office
The Reskube is a smart, compact box that monitors and provides back-up for home internet and power. Invented during the pandemic with impressive backing, they needed to launch quickly and powerfully into market – starting with the creation of their full brand, as well as launch PR and advertising.
In a world of broadband and home technology providers that promise bigger, faster, and more futuristic solutions, we focused Reskube’s communication on being better and simpler. We drew on the unique selling points of its straightforward setup and remote management portal, and ultimately determined that Reskube’s bold space was that it was “the unsung hero of remote work” – a product that solved connectivity issues so quickly, you wouldn’t even notice it was there.
Boldspace proved to us they can really make integration work, producing
excellent work across brand design, launch creative and PR, all rooted in a
cohesive, smart strategy.
Andrew Lawton, Founder and CEO, Reskube Limited