Creating a pioneering tech brand and taking it to market, with our fully integrated suite of services.

Reskube's Bold Space

Silent saviour

Background

The Reskube is a smart, compact box which monitors the supply of home internet and power, instantaneously kicking in if either goes down to keep home workers and businesses connected, at all times. The Reskube team came to Boldspace with a cutting-edge product that needed an equally cutting-edge brand and integrated launch.

How We Got There

We gave Reskube the full, integrated Boldspace treatment. From brand research, positioning, strategy and copy, to identity, web design, marketing strategy, paid advertising, retained PR and analytics – we went on the journey together.

Research | Strategy | Positioning | Creative | Design

Bold branding

We segmented audiences, categorised needs, built emotive messaging and designed a brand that would keep connecting.

The unsung hero

With Reskube launching at the tail end of the pandemic and remote work becoming the new-norm, we positioned Reskube as the silent, unsung hero of remote work. Reskube just saved the day, but you’ll never know.

Tactical connection

Paid campaigns highlighted some of the crucial moments Reskube might save the day. We wrote scripts connecting our display advertising algorithm with UK Power Networks’ data, able to target audiences in postcodes recently back online after a power cut. Targeting them with a pain point front of mind saw huge uplifts in engagement.

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Freedom within a framework

We created a compelling organic social framework for use by Boldspace and the Reskube teams to build authority in key areas and be a constant, relevant voice online.

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Always on media

We kept the constant drumbeat of coverage alive across trade press and broad topical media to drive presence and credibility, particularly during a large, successful crowdfunding round.

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Results

Power Out campaign CTR

4.12%

Homepage views increase

200%

Campaign CTR without scripts

5.14%

Campaign CTR with scripts

8.11%

Key landing page increase

+570%

Campaign impressions

194k

Cost per click achieved for the ‘Power Out’ display marketing campaign. (Industry benchmarks £0.60)

£0.06

Boldspace proved to us they can really make integration work, producing excellent work across brand design, launch creative and PR, all rooted in a cohesive, smart strategy.

Andrew Lawton
Founder & CEO