FREDERICK’S FOUNDATION

WHAT WE DID
  • Strategy
  • Creative
  • Illustration
  • Website Design
  • Web Development and SEO
  • Copywriting
www.fredericksfoundation.org
THE OPPORTUNITY

For over 20 years, Fredericks Foundation has proudly provided loans and support to financially excluded businesses. In 2021 they shifted their focus towards supporting social enterprises and charities, specifically through products such as revenue share agreements. To showcase this repositioning, they needed a fresh, informative, and responsive website that clearly communicated their offering.

FREDERICKS FOUNDATION'S BOLDSPACE

Our vision for the Frederick’s Foundation website was to be a storefront which matched the tone and good work of the organisations they work with. Their positioning would be less of a financial services site, and more of a site that visually brought to life the concept of finance for social impact.

The new site combines hand-drawn illustrations, an easy-to-navigate UX design, and copy that clearly articulates the offering. Overall, this helped create a visually engaging and accessible site that ensured entrepreneurs were fully informed on what Fredericks Foundation can provide.


Client
testimonial

TBC

Janette Hill, Head of Administration