WHAT WE DID

• Brand Positioning
• Search / PPC performance
• Website Copy
• PR Strategy and Story Creation
• Press Office
• Web Analytics

THE PROBLEM

Each year, more than 16 billion single-use coffee cups are put into landfill. Ecoffee Cup offers a solution to this in the form of a stylish, affordable reusable coffee cup. However, the marketplace was becoming increasingly crowded, and with over 98% of people not using reusable cups, it was time to create a strategy that would help Ecoffee Cup stand out and inspire change.

ECOFFEE CUP’S BOLDSPACE

The reusable cup marketplace is saturated with several eco-driven ‘lifestyle’ brands – and a purely ethical stance is no longer a differentiator. The opportunity for market penetration was therefore to understand and relate to the real behaviour of real people, focusing our main attention vs the disposable cup targeting a new audience; not vs ‘lifestyle’ brands within the current competitive set.

The bold space ‘real change for the real world’ focused on creating a brand-new positioning that focused on making small changes that ladder up to lessen their impact on the world’s landfill.