DEAFKIDZ INTERNATIONAL

WHAT WE DID
  • Creative Ideation
  • ‘Big ideas’
  • Brand, Advertising, PR, Social Campaign Asset Design
  • PR Strategy and Story Creation
  • Campaign Management
  • Press Office
www.deafkidzinternational.org/youre-on-mute/
THE PROBLEM

DeafKidz International, a charity that supports deaf children around the world, had long flown under the radar. But in 2021, they wanted to use Deaf Awareness Week to change that. They needed to motivate people to take action for children in countries beyond their own – but in a way that stood out and made the challenges that these children face relatable to their own experiences.

DEAFKIDZ INTERNATIONAL’S BOLDSPACE

Due to the pandemic, everyone was spending a huge amount of time on video calls – which always included the predictable moment when someone tries to speak on mute.

DeafKidz’s bold space was built on the parallel frustrations with deaf children in impoverished countries and how they felt every day – where no one knows sign language, and effectively their entire community is ‘on mute’. By creating a campaign titled ‘Unmute to Donate’ we created a plug-in for video calls, secured high impact OOH, and created a digital hub to help spur on donations.


RESULTS

570%

Increase in brand Twitter mentions.

400+

Pieces of media coverage around the campaign across
broadcast, consumer, & trade media.

50K

Impressions across carousel & videos ads.


Client
testimonial

“Just to say I am a BoldLens fan club member – I only wish I had this analysis in some of my former lives..."

Steve Crump, CEO