WHAT WE DID
- Research and Analysis
- Brand Communications Audit
- Business Strategy
- Brand Design
- Brand Partnerships
Carwow launched in 2011 as a car buying comparison site, but has evolved today into a progressive digital hub for both buying and selling cars. In order to continue to empower its consumers and champion its dealership partners, carwow was looking to reshape its communications approach to grow both sentiment and market share.
In order to accentuate carwow’s strong, visible partnerships (for the benefit of both dealers and consumers) we wanted to explore the notion of “curation” over “comparison”. We highlighted carwow’s bold space for consumers as “the most qualified match-maker on the market” – only connecting buyers with the dealers that were right for them; whilst for the dealerships’ bold space we focused on carwow being “the automotive industry’s digital engine” – a superior digital hub for support in ever-progressing times, rooted in data and sustainability. Through this, we developed new brand copy and pitch decks that helped communicate and amplify this across the board.
“You guys have done a really great job.”
Joe Thomas, Head of Communications