VESTRATA

Paid
Branding
Earned
Creative
Social
Comms
Owned
Tech

WHY

Vestrata is a fintech platform seeking to revolutionise the wealth management and private banking sector. The team appointed Boldspace to launch the brand through PR, focusing on European and UK-based publications. We aimed to drive awareness among the core target markets (asset managers, wealth managers, private banks and multi-family offices) and position Vestrata as an exciting new challenger pioneering innovation in its category.

WHAT

  • Created a go-to-market PR strategy and launch story designed to maximise awareness and engagement for the new market entrant
  • Drafted and executed the launch story to strategically relevant publications
  • Set up and delivered Vestrata’s press office on an ongoing basis

HOW

+ Executed media relations activity to maximise coverage and reach
+ Managed all press activity, including reactive commentary following the announcement
+ Facilitated a range of media interviews with core target press
+ Drafted and executed all required media relations content and collateral

THE BOLD SPACE:
'Power Team. Power Tech.''

We quickly identified Vestrata’s truly unique offering as something that would pave the way for a new era in wealth management. In an evolving and challenging market, Vestrata brings new thinking, new solutions and new technology, with an unrivalled leadership team for a new business. This collection of funding ($4 million raised), team and platform made for a story we knew would capture the attention of the market if executed correctly.

RESULTS

160+

...pieces of media coverage across key publications in the first month

9,900%

...increase in branded searches for Vestrata in the days following the launch story

15

...coverage in 15 different countries and in six different languages at launch