VESTRATA

Paid
Branding
Earned
Creative
Social
Comms
Owned
Tech

WHY

Vestrata is a fintech platform seeking to revolutionise the wealth management and private banking sector. The team appointed Boldspace to launch the brand through PR, focusing on European and UK-based publications. We aimed to drive awareness among the core target markets (asset managers, wealth managers, private banks and multi-family offices) and position Vestrata as an exciting new challenger pioneering innovation in its category.

WHAT

  • Created a go-to-market PR strategy and launch story designed to maximise awareness and engagement for the new market entrant
  • Drafted and executed the launch story to strategically relevant publications
  • Set up and delivered Vestrata’s press office on an ongoing basis

HOW

+ Executed media relations activity to maximise coverage and reach
+ Managed all press activity, including reactive commentary following the announcement
+ Facilitated a range of media interviews with core target press
+ Drafted and executed all required media relations content and collateral

THE BOLD SPACE:
'Power Team. Power Tech.'

We quickly identified Vestrata’s truly unique offering as something that would pave the way for a new era in wealth management. In an evolving and challenging market, Vestrata brings new thinking, new solutions and new technology, with an unrivalled leadership team for a new business. This collection of funding ($4 million raised), team and platform made for a story we knew would capture the attention of the market if executed correctly.

RESULTS

160+

...pieces of media coverage across key publications in the first month

9,900%

...increase in branded searches for Vestrata in the days following the launch story

15

...coverage in 15 different countries and in six different languages at launch

Boldspace worked very closely with us in the planning, execution and follow-up of the PR launch campaign.

They exceeded all our expectations in delivering the results. Not only did the campaign generate more media coverage than we imagined, most A-tier financial services publications featured our story. Following our first announcement, we witnessed significant interest in the business.

The Boldspace team did an amazing job in bringing it all together, and we look forward to working with them to build our profile in the long-term.

Arun Sinha, Chief Marketing Officer