01.
BoldLens™ Glossary

Term
Definition
Terms & Definition
Domain Rank

The domain rank is your domain’s popularity based on organic traffic coming from Google's top 100 organic search results.

Domain Rank Differential

The difference between your domain rank and your competitor’s domain rank.

Keyword

Keywords are words and phrases that define what your brand content relates to. As a brand, website owner and content creator, you want the keywords on your page to be relevant to what people are searching for, so they have a better chance of finding your content amongst the search results.

Keyword - Competitor Position

Your competitor’s position in organic search results for a given keyword over a specific period in the top 100 positions.

Keyword - Competitor Relevance

Competitor relevance is a metric calculated by the number of keywords of your competitors. (If websites have many common keywords, they can be considered competitors.)

Keyword - Organic

The number of keywords bringing users to you and your competitor’s website via Google's top 100 organic search results.

Keyword - Paid

The estimated number of keywords bringing users to you and your competitor’s websites via Google's paid search results.

Keyword - Position

Your position in organic search results for a given keyword over a specific period in the top 100 positions.

Keyword - Shared

The number of shared keywords you and your competitor are ranking for in Google's top 20 organic search results.

Keyword - Volume

The average number of times users have searched for a given keyword per month. Value is calculated over the last 12 months.

Media Mention

A media mention is a reference to a keyword across all types of media. A media mention can take many different forms depending on what we’re tracking – it can be your brand name, your competitor's brand name, an industry trend or a new product you've just launched.

Media Mention - Articles

The number of articles your brand has been featured in – using your brand name.

Media Mention - Reach

The number of people who could have been exposed, at least once, to an article featuring your brand and have had the potential to see the article.

Media Mention - Type

Type of media publication your brand has featured in.

Organic Marketing

Organic marketing refers to any form of digital marketing that does not involve paid ads. It is most seen as social media and own content, but also encompasses channels such as video sharing, influencers and SEO.

Paid Marketing

Paid marketing is a marketing method where companies pay a publisher (like a search engine or website owner) each time someone clicks or views their ads in a search result, on a website, on social media, or on a digital platform.

Paid Marketing - Cost Per Acquisition (CPA)

Cost Per Acquisition (CPA) is the amount of money you needed to spend to acquire a paying customer.

Paid Marketing - Cost Per Click (CPC)

Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

Paid Marketing - Return on Ad Spend (ROAS)

Return on Ad Spend is the amount of revenue you've earned for each pound you spent on advertising.

Remedy

A button within BoldLens that invokes an email form direct to the Boldspace integrated agency team, spurred on by an alert if any of your metrics dip below your desired performance or KPI.

Search - Branded Search

A branded keyword search query includes your (website's) brand name or variations of it and is unique to your website.

Session

A session is a group of user interactions with your website that takes place within a given time frame. For example, a single session can contain multiple page views, events, social interactions, and ecommerce transactions.

Session - Bounce Rate

The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.

Session - Bounced

The total number of bounced sessions your website has received. A bounced session happens when a user lands on a website page and exits without triggering another request to the Google Analytics server.

Session - Channel

The channel the user’s session started from.

Session - Demographic

The gender, geographic location and age range of the user’s session.

Session - Device

Your sessions split by device type (Mobile, Desktop or Tablet).

Session - Earned

Number of sessions gained from earned channels. Earned traffic is traffic gained from PR and any other websites you do not own.

Session - Engaged

Number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen or page views.

Session - Owned

Number of sessions gained from owned channels. Owned traffic is traffic gained from properties and websites your brand owns (excluding social channels).

Session - Paid

Number of sessions gained from paid channels. Paid traffic is the type of web traffic characterised by the fact that it comes from paid promotions or advertising, such as Google Ads or Facebook Ads.

Session - Referrer

The name of the referrer the user’s session started from across all channels.

Share of Voice

Share of voice is your brand’s % of mentions vs the total of your designated competitors. It gauges brand awareness and customer engagement to show you how you are performing in comparison to your competition.

Social Mentions

Total number of all social mentions across Facebook, Twitter and Instagram. Social mentions include any mention of your business on social media.

Social Mention - Sentiment

Online sentiment is the emotion that people feel when engaging with your brand, product, or service.

Social Mention - Sentiment (Negative)

The number of social mentions your brand has featured in with negative text and messaging included in the post.

Social Mention - Sentiment (Neutral)

The number of social mentions your brand has featured in with neutral text and messaging included in the post.

Social Mention - Sentiment (Positive)

The number of social mentions your brand has featured in with positive text and messaging included in the post.

Social Mention - Sentiment (Positivity Rating)

Positivity rating is the percentage of positive sentiment mentions from all other mentions.

Social Mention - Sentiment (Unknown)

The number of social mentions your brand has been featured in where sentiment could not be determined.

Social Post

Content shared on social media through a user's profile. It can be as simple as a blurb of text, but can also include images, videos, and links to other content. Other users of the social network can like, comment, and share the post.

Social Post - Channel

Total owned posts you have published across your social media channels.

Social Post - Engagements

Total number of engagements across owned social post you have published. Social media engagement includes a variety of actions, such as, a “share” on Facebook or a “like” on Instagram.

Traffic

Web traffic is the amount of data sent and received by visitors to a website.

Traffic - Organic

The estimated number of users expected to visit you and your competitor’s website in the following month (on the condition that the average amount of monthly organic traffic stays relatively the same).

Traffic - Paid

The estimated number of users expected to visit you and your competitor’s website in the following month (on the condition that the average amount of monthly paid traffic stays relatively the same).

Traffic - Spend

The estimated average monthly cost to rank for the listed keywords in Google Ads.

Key Performance Indicators (KPIs)

A Key Performance Indicator (KPI) is a measurable value that demonstrates performance of your business in chosen areas.

Sales - Order

Number of orders.

Sales - Revenue

Amount of revenue.

Sales - Transaction

Number of transactions.

Sales - Average Value

Average value per transaction.

Sales - Days to Book

Number of days from a customer's first visit to the site to a transaction.

Sales - Average Price

Average price of a transaction.

02. Videos

Overview

This video takes you through the Overview dashboard. Understand key features and see how this complete view of your brand activity can give you clear advantage. Also learn about our bespoke Remedy button, which will flag any issues in your campaigns’ performance and monitor any dips in KPIs – prompting an immediate response from the Boldspace team.

Brand Exposure

This video analyses the elements which make up your Brand Exposure dashboard. From articles and reach through to organic engagement and paid campaign summaries, you can comprehensively understand how your brand and campaigns are performing and evaluate where to continue investing your time, money and effort.

Audience & Traffic

Find a run-through of everything you need to know about your Audience and Traffic dashboard. Track where your consumers are coming from, who they are and how they’re finding you. All of these metrics are broken down by earned, paid, owned and social media – overlaid with your key KPI metrics, showing how we enable a true understanding of the performance of your media mix.

Sales & Product

This video takes you through a snapshot of the Sales and Product dashboard. Here you can see how BoldLens is tracking your sales at both macro and micro levels, democratising data for your entire team. We also show you how you can benchmark this dashboard against all other dashboards, allowing you to identify correlations between brand exposure, traffic and reputation vs. commercial success.

Competitive Intelligence

Here we take you through the Competitive Intelligence dashboard. Use this to get a deeper understanding of your brand’s position and performance in the market, and how you can boost your position against competitors by understanding an unprecedented, comprehensive view of your specific brand landscape.

03. Features

Overview

The Overview dashboard is a real-time snapshot of your business’s growth.

Quickly view the metrics that define the health of your business, including % increase or decrease against the previous time period you wish to track.

The dashboard is tailored to the metrics that matter to your business, however, BoldLens’ advised, default metrics are:

  • Sessions, Conversions, Conversion Rate, Organic Branded Searches, Revenue, Press Articles, Social Mentions and Average Positivity Rating.

Simply set the date range as ‘Relative’ to the current day e.g. ‘Now minus – 30 – days’ to view the previous month’s results, or select a ‘Fixed’ date range between two specific dates.

BoldLens monitors the performance of each metric against your target KPIs, which we set in the platform. If a KPI dips below the desired target level, an alert will pop up on your dashboard, and you can quickly address by hitting the REMEDY button.

Hitting the REMEDY button notifies Boldspace’s integrated agency offering, which is on hand to suggest a fast, reactive scope of work to get you back on track.

The SUPPORT button links out to this page – complete with all you need to know about the platform, including the option to contact someone if you are experiencing any issues.

All of the information and data on your dashboards can be exported through Excel, PNG and CSV format.

Example of Remedy and Support button in the BoldLens platform

Brand Exposure

The Brand Exposure dashboard monitors the success of all your brand communications activity across earned, owned, social and paid media overlaid with your conversion metrics.


ARTICLES & REACH

View the number of press articles published each day, the reach of those articles and the impact on conversion – whether that is sales, bookings, subscriptions, app downloads, enquiries or leads. With brand communications overlaid, you can immediately understand the impact and ROI of your PR and Advertising efforts, in real-time.

MEDIA MONITORING

View a table showcasing all press activity by date, media type, headline and country – including a dedicated link to each article. Click each link to open a new tab and browse all your press articles.

You also have the option to break this down and see each type of press, whether publication or channel. From this, you can understand the key points of traction, between online, blog and print.

OWNED SOCIAL POSTS & ENGAGEMENT

Track the number of social posts across each social channel, whether it be Instagram, Facebook, Twitter, or LinkedIn, overlaid with conversions and engagements. See which channel is working for you, and which channels you need to re-evaluate.

SOCIAL POSTS

View a table of your specific social posts for each day. Filter by channel and follow links to each individual post to quickly understand the number of engagements for each. From this, you’ll get a clear picture of what’s working, and what’s not – whether it is the channel or the creative approach.

View a bar chart showing an instant view of the success of each channel by engagements. This is accompanied by two more charts; one which shows the breakdown of the posts by social channel, and the other shows an instant view of the success of each channel’s engagement.

 

SOCIAL MENTIONS

This graph uncovers the source that has the most effective influence across your audience. Through social media monitoring, we track all mentions of your brand across each social channel.

Track the correlation between one channel or one influencer’s activity against sign-ups, sales, subscriptions, or leads and identify the consumers and influencers you want to focus on.

PAID AD CAMPAIGN SUMMARY

Track every paid ad campaign you’re running, across any channel – from social and programmatic display to PPC (pay per click), all in one place.

View by channel, campaign, specific advert understanding CPC (cost per click), CPA (cost per acquisition) and ROAS (return on ad spend) of each.

Get granular and track the success of each specific ad all the way through to conversion, or go macro and compare ROI for each channel for the set time.

All the information on this dashboard can be exported for your own use through Excel, or in PNG and CSV format.

BoldLens' insights

The Brand Exposure tab provides an invaluable insight into how your brand communications are performing in real time. With total transparency of your brand’s activity in one place, you can see correlations between earned, owned, paid and social data, allowing you to make informed decisions and optimise budgets. Is it large national press coverage that is boosting conversions and KPIs, or local, niche publications? Does one social media channel influence all of your KPIs, whilst another is redundant? What specific paid media channels, adverts are having an effect, and what channels are the biggest contributors? All is unveiled on the Brand Exposure tab.

Audience & Traffic

The Audience & Traffic dashboard ensures you know your audience – from exactly where engaged traffic is coming from across device, location and media type to how different segments of traffic impact commercial performance.


SESSIONS BY TRAFFIC TYPE

View your traffic segmented by the source of referral – whether earned, owned, paid, or social media – overlaid with your conversion metrics.

Track the impact of each channel and receive notifications when a channel outperforms in order to constantly optimise your media mix.

SESSIONS BY ENGAGEMENT

Understand the value of your traffic by monitoring your bounce rate as a percentage of your total traffic. Ensure your comms output is not just driving clicks, but reaches and engages with the right audience.

SESSIONS BREAKDOWN

Think of this section as your ‘location leader boards’. View your top-performing locations for traffic across the time period you’re interested in.

BOOKING RATE BREAKDOWN

View your top-performing locations for conversion.

BOUNCE RATE BREAKDOWN

View the bounce rate across your locations and how they are performing with engaging your customers.

SESSIONS BY DEVICE

Analyse the devices used to view your business. Track whether your audience is predominantly using desktop, mobile, or tablet.

TOP TIP: Ensure the format of your content meets the performance standard that your audience needs, to give them the very best brand experience.

SESSIONS BY DEMOGRAPHIC

Monitor the gender and age range of your audience across the time period you’re interested in.

TOP 20 SESSIONS BY COUNTRY

Track the top web traffic destinations for your business globally, and watch as your comms shift the dial from region to region.

SESSIONS BY CHANNEL

The total percentage breakdown of where your traffic is being referred from – whether earned, owned, paid, or social media.

INBOUND SUMMARY LINK

In this incredibly useful table, you can track not only the source of traffic and commercial value to your business against each channel, but also from a specific article – with links to all of these.

Earned media has never been so accountable, with the ability to follow one link in a PR article through to sales, revenue and average conversion value. Find the commercial value of each link in both traffic and transaction data.

Doing this across earned, owned, paid and social allows you to track channel and referrer/link vs the number of sessions, bounce rate, conversions, revenue and average conversion value from that specific source.

As always, the information on this dashboard is exportable for your own use through Excel, or in PNG and CSV format.

BoldLens' insights

The Audience and Traffic tab is the greatest insight into how demographics through to specific users are finding and interacting with your website. Traffic analysis is at the heart of any strategy and analysing this data will make your strategy much stronger, and much more accountable. Identify aspects like what traffic channel or specific backlinks are driving the largest or fewest number of users to your website, and investigate why those users are converting or bouncing. Understand if you need to pay more attention to a certain traffic channel as your largest contributor, or ditch another. Uncover when users are arriving where their experience is resonating, or where it needs to improve.

Sales & Product

The Sales & Product dashboard tracks sales performance – from overall conversions and revenue to average order and product breakdowns. Identify clear correlations between your communications output and your commercial success – or have Boldspace do it for you!


BOOKINGS & NET REVENUE

Monitor your business’s daily commercial performance by viewing number of conversions – whether that be orders, bookings, leads or enquiries, total revenue and average conversion value for the time period you set, all in one simple graph.

ITEMS SOLD & PRICE

Dig deeper into your specific product and item sales breakdown, including number sold, average items per booking and average item price.

ORDER VALUE BREAKDOWN

Understand the most common levels of spend per order by viewing segmentation of orders by price bracket.

ITEMS PER BOOKING BREAKDOWN

View the average number of items per order for the time period you’re interested in.

DAYS TO BOOK BREAKDOWN

Understand the average consideration time from first visit to conversion by tracking the time it takes a visitor to book.

SOLD ITEM SUMMARY

Take a deep dive into your full product offering across any time period to understand the best sellers or biggest flops, including location and revenue. This simple table helps you quickly optimise your product range and promotions.

BoldLens' insights

The Sales and Product tab gives you a clear indication of what has and hasn’t worked commercially for you over the reporting period, allowing true visibility and accountability for you and your teams across location and group. Cross reference spikes in sales or orders with media activity or simply user this space to truly understand your company’s growth. Sales and Product is the 24/7 real time breakdown of your commercial activity, and this dashboard shows you precisely how your brand’s presence in the media is impacting your sales and conversions.

Competitive Intelligence

The Competitive Intelligence dashboard tracks your brand’s performance in the context of its market, against your competitive set. Track both macro and micro trends, monitor progress, identify gaps and react fast to ensure market penetration.


SHARE OF VOICE

Use this simple chart to understand your day-to-day share of voice against your key competitors, over your preferred time period. Watch your share of voice grow as you launch campaigns and increase brand communications. By tracking the correlations between specific brand activities and seeing increases in the share of voice against the competition, you can continuously optimise your approach.

COMPETITIVE COMPARISON

Compare your paid and organic keyword strategy against each competitor. Uncover what each competitor is bidding on, the amount they are spending, where they are ranking and where you can win.

DOMAIN RANK DIFFERENTIAL

Study the difference between your domain rank and your competitors’. Know where you stand and track your progress as you close the gap – and stride ahead.

PAID SEARCH KEYWORDS

Track how many, and what, keywords each competitor is bidding for and understand what you’re up against on a month-by-month basis. Assess your strategy and react with firepower.

PAID SEARCH SPEND

Monitor paid search spending against each of your competitors. Assess where it makes sense to up your spend, and where it’s logical to hold off.

PAID SEARCH TRAFFIC

Understand the volume of traffic through strategic paid search vs each competitor. See where you’re winning, where there is room to improve, and where there is an opportunity to invest more.

DOMAIN RANK

Monitor the difference in search ranking between yourself and a competitor.

ORGANIC SEARCH KEYWORDS

Understand the number of organic keywords you rank higher for versus the competition. Address the areas you need to fight for, and where you need to improve.

ORGANIC BRANDED SEARCHES

Compare yourself against the competition across both the short term and the long term. For example – understanding how many times your brand name is typed into Google can tell a huge amount about your brand.

ORGANIC SEARCH TRAFFIC

Track the traffic generated by ranking search terms against each competitor, and understand where you need to build awareness and traction.

TOP 10 SHARED KEYWORDS

See the common ground you share with each competitor and the opportunity across top keywords and search volume.

TOP 10 COMPETITORS

See who your competitor’s top competition is.

TOP 25 KEYWORDS

See the top 25 most-bid-for keywords, their ranking and previous ranking. You can see the search volume for each of these words, the CPC and their subsequent landing sites.

All the information on this dashboard is exportable for your own use through Excel, or in PNG and CSV format.

BoldLens' insights

The Competitive Intelligence tab helps you stay proactive as well as reactive. As a result, you can either close the gap or extend your reach over your competitors. Analysing your competitors in the Competitive Intelligence tab allows you to spot correlations in your activity and its impact on your brand’s share of voice. What activity has sparked that increase? What is it that competitors are doing that keeps their presence so high? Are there keywords in their keyword report that we are not targeting and should be? What content do they have that enables them to rank so highly? Analysing your competitors can provide inspiration, inform future communications, and uncover insights.

Reputation

We monitor your brand’s reputation through sentiment tracking across both press and social, providing a holistic view of your brand’s health.


MENTIONS BY SENTIMENT

Sentiment tracking over time – categorised into negative, positive and neutral. This breakdown is overlaid with your positivity rating.

REVIEWS AND RATINGS

A breakdown of your reviews and ratings. This is overlaid with your running average rating, which allows you to see how your consumers are finding your brand/service over time.

BoldLens can showcase several relevant reviews and rating platforms – e.g., TrustPilot, Feefo, TripAdvisor, Expedia, or Glassdoor, as well as integrating custom data sets including quarterly NPS scores, client feedback reviews, or internal staff reviews.

All the information is exportable for your own use through Excel, or in PNG and CSV format.

04. FAQs

Can I export any of this information?

Yes! You can download any of the information from your dashboards. By pressing the three dots on the top right-hand side of any graph, you will see a drop-down giving you the option to download the information either through Excel, or in CSV or PNG format.

What is the REMEDY button?

If there is a sudden dip in one of your KPIs and something isn’t looking right, we’ll flag this for you immediately – which is where the REMEDY button comes in. It is a feature which will pull in Boldspace’s integrated agency, where someone on the team can evaluate and offer a fast, relative scope of work to rectify this.