The Boldspace Academy

What is brand monitoring Brand monitoring, also known as brand tracking or brand surveillance, is the process of actively observing and assessing a brand’s online and offline presence, reputation, and performance in the market. It involves monitoring various sources of...

What is brand reputation management Brand reputation management is the practice of actively monitoring, shaping, and influencing the perception and reputation of a brand among its target audience, customers, stakeholders, and the broader public. It involves a range of strategies...

What is communications strategy A communications strategy is a structured plan that outlines how an organisation will effectively communicate its messages, goals, and information to its target audience, stakeholders, and the broader public. It is a critical component of an...

What is crisis management Crisis management is a structured and coordinated process that organisations use to effectively respond to and mitigate the impact of unexpected events or situations that have the potential to harm the organisation’s reputation, operations, or stakeholders....

What is media monitoring Media monitoring is the process of systematically tracking, collecting, and analysing information from various media sources, including newspapers, magazines, television, radio, websites, blogs, and social media platforms. The primary goal of media monitoring is to keep...

What is media training Media training is a specialised form of training that prepares individuals, typically spokespersons or representatives of organisations, for effective communication with the media. The primary goal of media training is to equip participants with the skills...

What is newsjacking Newsjacking is a marketing and public relations strategy that involves capitalising on breaking news or trending topics to promote a brand, product, or service. It’s a way for organisations to inject their message or content into current...

What is the press office A press office, often referred to as a public relations (PR) department or media relations department, is a dedicated unit within an organisation or agency responsible for managing and facilitating communication between the organisation and...

What are press releases Press releases, also known as news releases, are official documents or statements issued by organisations, businesses, or individuals to communicate newsworthy information to the media and the public. They serve as a primary tool in public...

What is social listening Social listening, also known as social media listening or social media monitoring, is the process of tracking and analysing online conversations, discussions, and mentions of a brand, product, service, keyword, or topic across various social media...